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Healthy Eating: Communication and Awareness Campaigns

Categories:

  • Healthy eating,
  • Social environment,
  • Community,
  • Facilities & organizations,
  • Healthcare facilities,
  • Schools,
  • Workplace,

Create communication and awareness campaigns to support healthy eating

SETTING

Community, facilities and organizations, healthcare facilities, schools, workplaces

HOW

  • Plan and implement communication campaigns, including public education and media campaigns, that educate the community and increase awareness about the importance of healthy eating.1-3
    • Use multiple communication platforms, including TV, radio, print, websites, social media and in-person promotional materials.1
    • Use consistent, clear and simple messaging.1
    • Sustain long-term campaigns as they are more effective than short-term campaigns.4
    • Tailor communication messages to specific target groups.5
    • Promote links between healthy eating and physical activity, positive self-esteem, healthy relationships with food, healthy attitudes towards body shape and the importance of using critical thinking skills when interpreting media messages.6
    • Consider including healthy eating information within wider community development or social marketing campaigns1 that promote community wellbeing.
  • Include an evaluation plan to assess your communication and awareness raising efforts.1, 4

Did you know: March is Nutrition Month. Each year during this month,  Dietitians of Canada hosts a national campaign on a nutrition-related topic, which provides you with access to information and resources on how to implement the campaign in your community.

When developing campaigns, use information and resources developed by a Registered Dietitian to help ensure that accurate, reliable nutrition information is provided to your community. To get going, check out Alberta Health Services' resources on healthy eating.

Did you know: Public Health Ontario has developed a 12-step process for initiating a communication campaign. The process takes you through the initial stages of project management and the development of a health promotion strategy to audience analysis, message development and implementation and evaluation.

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  1. Ottem A. Healthy eating and food security: promising strategies for BC. Toronto (ON): Dietitians of Canada; 2010. Available from: https://www.dietitians.ca/Downloads/Public/Healthy-Eating-and-Food-Security-Strategies-BC.aspx.
  2. World Health Organization (WHO). National cancer control programmes: policies and managerial guidelines. Geneva (SW): WHO; 2002. Available from: http://apps.who.int/iris/bitstream/10665/42494/1/9241545577.pdf.
  3. BC Ministry of Health. Evidence review: healthy living – physical activity and healthy eating. CORE Public Health Functions for BC. Vancouver (BC): Government of BC; 2006. Available from: https://www2.gov.bc.ca/assets/gov/health/about-bc-s-health-care-system/public-health/healthy-living-and-healthy-communities/healthy_living_physical_activity_healthy_eating_evidence_review.pdf.
  4. Koplan JP, Liverman CT, Kraak VA. Preventing childhood obesity: health in the balance. Washington (DC): The National Academies Press; 2004. Available from: https://www.healthypeople.gov/2020/tools-resources/evidence-based-resource/preventing-childhood-obesity-health-in-the-balance.
  5. Mikkonen J, Raphael D. Social determinants of health: the Canadian facts. Toronto (ON): York University School of Health Policy and Management; 2010. Available from: http://thecanadianfacts.org/.
  6. Garcia J, Beyers J, Uetrecht C, et al. Healthy eating, physical activity, and healthy weights guideline for public health in Ontario. Toronto (ON): Cancer Care Ontario, Program in Evidence-based Care; 2010. Available from: http://ocp.cancercare.on.ca/common/pages/UserFile.aspx?fileId=64413.
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