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Physical Activity: Affordable Opportunities


  • Physical activity,
  • Economic environment,
  • Community,
  • Facilities & organizations,
  • Schools,
  • Workplace,

Affordable Opportunities 

Research shows that creating affordable opportunities for physical activity ensures that all community members can participate, regardless of income level.1-3 

Physical Literacy Kits were developed in partnership with libraries and community groups, to engage families in activities at no cost.

Ways to get started

  • Provide free or low cost programs around the community (e.g. libraries, school grounds, parks) by partnering with relevant stakeholders.
  • Offer low-cost or free childcare to support parents or guardians in doing physical activities or to be able to participate in programs.
  • Offer low-cost or free transportation to facilities or programs that offer physical activities.
  • Hold physical activities and programs where people gather, visit and live (e.g. parks, bike paths, events, centres) or itinerant programming.
  • Work with municipalities, facilities, schools, or workplaces for venue options, discounted memberships, equipment, coaches at a free or reduced cost.
  • Approach businesses to offer or contribute to lowering the cost of physical activity opportunities, such as through subsidies.
  • Raise awareness about the different ways physical activity can be incorporated in our daily lives that are free of very low cost and support a healthy lifestyle—consult or partner with health professionals in the area and align with guidelines such as the Canadian Physical Activity and 24-hour movement guidelines.

For further action to increase physical activity in your community, see

Multi-component community-wide interventions that increase awareness about and provide opportunities for physical activity in your community will have greater impact than implementing one-off strategies.

Evaluation measures the impact of all the hard work that went into developing a community initiative. Evaluating impact examines:

  1. What you expect to learn or change
  2. What you measure and report
  3. How to measure impact

What you expect to learn about affordable opportunities may include:

  • Learning that the strategy was implemented as planned
  • Learning that the strategy reached those you wanted to reach
  • Increased access to affordable physical activity programs or initiatives
  • Increased affordability of physical activity programs for users

References- Affordable Opportunities (Physical Activity)

  1. MacArthur Group Inc. Physical activity strategy for Prince Edward Island 2004-2009. Charlottetown (PE): MacArthur Group; 2004. Available from:
  2. National Institute for Health and Care Excellence (NICE). Physical activity for children and young people. NICE guideline. London (UK): National Institute for Health and Care Excellence; 2009. Available from:
  3. BC Ministry of Health. Evidence review: healthy living – physical activity and healthy eating. CORE public health functions for BC. Victoria (BC): BC Ministry of Health; 2006. Available from:
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